New Vision Hypersprint
New Vision is a brand & cultural strategy agency based in New York. In the process of developing their Hypersprint offer—a rapid brand development approach for early-stage startups—I worked with New Vision to run the Hypersprint process on Hypersprint—a kind of meta case study of the process applied to itself. Outputs included brand positioning, language guides, and multiple narrative manifesto’s which formed the basis for New Vision’s new website.
Background
Brand Strategy is clarity on how you tell your story - which is critical for fundraising, hiring, and GTM. But most brand strategy isn’t geared towards early stage founders: frameworks and “internal language” are useful for established brands with big teams, but early stage startups—especially those at pre-seed and seed stage—need language they can put into practice immediately.
Hypersprints are two week, tightly focused engagements that help founders hone their product story. Founders walk away with a clear sense of how to talk about their product, with tools to tell their story immediately. No frameworks, no vague principles, no language that’s built for internal audiences only.