People go to Amazon to buy books, but most of the time they discover them elsewhere — in Discord channels, on TikTok, via the New York Times Top 100 list. This project focused on how people will discover new books (& content generally) in the year 2030, and how Amazon can build products & services around this shift. 

For the work, I developed a theory-framework of the motivations driving book readers, describing the ways these motivations are likely to change over the next 3-7 years. Each theme was substantiated with signals of change and customer data, and eventually built into “growth platforms,” scenarios, and strategies for bringing these visions to life.